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Why "Write thinking" as the new name for this blog?
My business motto is "Simply clearer". The thought behind the motto is that the simpler we can keep our communication the clearer it will be. Related to this thought, and flowing from it, are two others: the first is the suggestion that if you speak and write correctly, your communication will simply be clearer; the second is that I trust that the way I explain things will simply make the concepts clearer if you will "work with me", as the phrase goes. So most of my articles and seminars are aimed at making "simply clearer", in its different facets, a reality.
How does this lead to "Write thinking" with its obviously deliberate "word-bending"?
My contention is that if we think very carefully about what we're writing while we're writing, we will avoid many errors. So right thinking will lead to clear and correct writing, and my exhortation is, therefore, to "write thinking(ly)" rather than to "write unthinking(ly)".
I trust you will find the articles interesting and instructive.